Standing out in 3.2 Billion

Did you know that there are 3.2 billion social media users worldwide? That’s about 42% of the current population, and this number is going nowhere but up.

Social media is a big place. Your platform can be an avenue to reaching and impacting thousands of people. The key to killing your social media game is remembering that every statistic, every metric, analytic and estimate is made up of human beings. Focus less on the quantity that these numbers represent and more on the value that they contain.

As you generate content for your social media, consider asking yourself these questions:

Am I adding value?

Do my words have meaning?

Am I making myself heard?

Do I stand-out from the crowd?

In the trillions of posts being generated on our social media feeds every day, we have to create and put forth content strategically with the intention of remaining authentic and making an impact.


Instagram: Your Brand's Game-Changer in 2019

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Instagram brings in 4.2 billion likes per day (that's about 8.4 billion taps per day!) and has the highest engagement rate of all platforms, at about 2-7% of all posts. This means that when you post your great content on Instagram it will receive a lot more interaction than it might on other platforms.

Instagram also keeps users busy for 53 minutes every day. Promoting your brand on a platform that Instagramers are using for nearly an hour everyday can grow your following, gain fans, and build a community around your content.

Instagram can maximize your presence if you remain consistent and strategic in your game plan. Effectively utilizing this great tool can help you reach your target audience and add value to the feeds of countless users. How's your Insta-game? 

Stop Wasting Money on Your Music Production

20,000 songs are uploaded to streaming platforms EVERY DAY. How are you ensuring your song gets a chance?

Too often we see artists/churches spending thousands of dollars on production only to see their song fall flat on its face once they release it because NO ONE found out about it. We receive multiple inquiries a week from artists and churches that are releasing music without a plan. And unfortunately, many of them come to us too late because they didn’t plan a marketing budget (or at least one that is realistic) or they didn’t give themselves enough time to build towards the release date.

Have a marketing plan that includes a playlist strategy. How is your song going to stand out among the hundreds of thousands of songs that will be released in the same month as yours? How will you leverage playlists within your genre to get the exposure you need and introduce your song to potentially hundreds of thousands of your future fans?

Streaming and playlisting is here, now. It is not something that is coming in the near future. If your music release strategy is still focused on albums and CDs, it’s time to make a shift. Think singles. Think single releases every 30 days or every couple of months at the very least.

And, create a plan that will give every single a chance to break through the noise and stand out. If you’re an indie artist or church, there’s never been a better time to reach the masses with your music. You just need to be intentional about it and have the right team around you. (And, have a great song, of course!)

If you need help, reach out to us. We love helping artists & churches make a bigger impact. On average, songs we help with get 300x more streams on Spotify than the songs the artist releases on their own without our marketing help.

To start the conversation with us, simply fill out this contact form and we’ll get in touch with you shortly.

Research Online, Purchase Offline

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ROPO: Research Online, Purchase Offline.

According to research, 82% of consumers use their mobile devices to research local businesses and 54% of online buyers read online reviews before making a purchase. By utilizing a range of tools and metrics, such as geolocation tracking, consumer shopping history, social integration, and personalized advertising experiences, businesses can build incredibly detailed profiles of consumers who conduct online research before making purchases throughout every stage of the customer's journey.

Brand Strategy

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Did you know, we help many clients create or tweak their brand strategy? Crafting your brand positioning & messaging is the first step to a long-term marketing strategy. With a storytelling approach, Marketing with Wisdom helps you define who you are and your unique value proposition.

Contact us if you're ready to take your brand strategy to the next level.

It’s a 90-min session that will help you:

  • Identify your target audience and ideal customer avatar

  • Identify your purpose (what problem do you solve?)

  • Identify your distinctive and unique value proposition

  • Identify your brand voice

  • Clarify your message

  • Learn how to take your customers on a journey

  • Create a brand that customers are loyal to

  • Learn the power of story and storytelling

  • Focus your marketing efforts to target the right people