20,000 songs are uploaded to streaming platforms EVERY DAY. How are you ensuring your song gets a chance?
Too often we see artists/churches spending thousands of dollars on production only to see their song fall flat on its face once they release it because NO ONE found out about it. We receive multiple inquiries a week from artists and churches that are releasing music without a plan. And unfortunately, many of them come to us too late because they didn’t plan a marketing budget (or at least one that is realistic) or they didn’t give themselves enough time to build towards the release date.
Have a marketing plan that includes a playlist strategy. How is your song going to stand out among the hundreds of thousands of songs that will be released in the same month as yours? How will you leverage playlists within your genre to get the exposure you need and introduce your song to potentially hundreds of thousands of your future fans?
Streaming and playlisting is here, now. It is not something that is coming in the near future. If your music release strategy is still focused on albums and CDs, it’s time to make a shift. Think singles. Think single releases every 30 days or every couple of months at the very least.
And, create a plan that will give every single a chance to break through the noise and stand out. If you’re an indie artist or church, there’s never been a better time to reach the masses with your music. You just need to be intentional about it and have the right team around you. (And, have a great song, of course!)
If you need help, reach out to us. We love helping artists & churches make a bigger impact. On average, songs we help with get 300x more streams on Spotify than the songs the artist releases on their own without our marketing help.
To start the conversation with us, simply fill out this contact form and we’ll get in touch with you shortly.