Instagram brings in 4.2 billion likes per day (that's about 8.4 billion taps per day!) and has the highest engagement rate of all platforms, at about 2-7% of all posts. This means that when you post your great content on Instagram it will receive a lot more interaction than it might on other platforms.
Instagram also keeps users busy for 53 minutes every day. Promoting your brand on a platform that Instagramers are using for nearly an hour everyday can grow your following, gain fans, and build a community around your content.
Instagram can maximize your presence if you remain consistent and strategic in your game plan. Effectively utilizing this great tool can help you reach your target audience and add value to the feeds of countless users. How's your Insta-game?