Research Online, Purchase Offline

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ROPO: Research Online, Purchase Offline.

According to research, 82% of consumers use their mobile devices to research local businesses and 54% of online buyers read online reviews before making a purchase. By utilizing a range of tools and metrics, such as geolocation tracking, consumer shopping history, social integration, and personalized advertising experiences, businesses can build incredibly detailed profiles of consumers who conduct online research before making purchases throughout every stage of the customer's journey.